Advertising strategy team in a modern agency environment
For Media Agencies & Brand Advertisers

A Programmatic Audio Network Built for Agency Buys.

WAVHub gives trading desks and media planners structured access to high-intent physical locations — pharmacies, transit hubs, and retail floors. Verified delivery. Compliance-cleared. Agency-ready from day one.

Why agencies buy WAVHub

A media channel that performs where digital can't follow.

Streaming audio reaches people on their phones. WAVHub reaches them at the shelf, at the counter, and in the aisle — where purchase intent is highest and the competition for attention is lowest. This is the inventory your media plan is missing.

Brand reach and audience engagement

Point-of-decision inventory

Every WAVHub location is a verified point-of-decision environment. Pharmacy aisles, transit concourses, and retail floors are where consumers act — not just browse. Your brand message lands at the moment it matters most.

Precision scheduling for media planners

Campaigns are scheduled by location, time-of-day, day-of-week, and audience context. Your trading desk gets structured inventory — not a black box. Plan it like any other programmatic channel.

Compliance-cleared for regulated categories

WAVNetwork AOS™ includes built-in compliance review for pharmaceutical, FMCG, and health categories. Clears creative against FDA, DOH, and local regulatory standards before a single impression runs. No surprises for your client.

Reporting built for agency workflows

Post-campaign reports include verified impression counts, location breakdowns, scheduling accuracy, and audience context — structured for client presentations and media performance reviews. No inflated numbers.

Ad Formats

Formats your planners already know. Environments they don't.

01

Standard Audio Spot

The workhorse format for brand awareness and product recall. Scheduled at defined intervals with frequency capping — consistent reach without listener fatigue. Ideal for FMCG, pharma, and QSR campaigns.

15s / 30s
02

Contextual Audio

Triggered by time-of-day, day-of-week, or location context. A pharmacy campaign that runs differently on a Monday morning versus a Saturday afternoon. Contextual relevance at scale — without cookies.

15s – 45s
03

Branded Environment

Exclusive share-of-voice within a defined network or location tier. Custom music, branded transitions, and full-environment audio ownership. The premium buy for flagship campaigns and brand launches.

Custom
04

Promotional Burst

High-frequency, short-duration campaigns for product launches, seasonal promotions, and time-sensitive offers. Maximum share-of-voice in a defined window — built for performance-driven briefs.

Campaign-based
Targeting depth

762targeting options.

Global programmatic platforms give buyers hundreds of targeting signals. WAVHub matches that depth for in-location audio — so your plan is as precise as any digital buy.

Location & Environment

180+

Pharmacy, transit, retail, OTC aisle, FMCG floor, commuter corridor — target by environment type, location cluster, or individual site.

Pharmacy networkTransit hubRetail floorOTC aisleFMCG environmentCommuter corridorIn-store zone

Audience & Demographics

140+

Reach by shopper profile, commuter type, health-conscious consumer, household income bracket, and purchase-intent signals derived from location behaviour.

Health-conscious shopperCommuter profileHousehold income tierPurchase-intent signalRepeat visitorBasket size proxy

Time & Daypart

120+

Precision daypart scheduling — morning commute, lunch window, after-work peak, weekend shopper — matched to dwell-time data at each location.

Morning commuteLunch windowAfter-work peakWeekend shopperPayday windowHoliday period

Category & Brand Safety

160+

Category-level inclusion and exclusion — pharmaceutical, FMCG, food & beverage, personal care, financial services — with WAVCom compliance pre-clearance built in.

PharmaceuticalFMCGFood & beveragePersonal careFinancial servicesRegulated category exclusion

Campaign & Delivery

100+

Frequency caps, impression pacing, share-of-voice controls, geo-radius targeting, and verified delivery parameters — all configurable at the line-item level.

Frequency capImpression pacingShare of voiceGeo-radiusVerified deliveryLine-item control

Integration & Data

62+

First-party location data, third-party audience segments via WAVTPAS, DSP passthrough signals, and custom data onboarding for agency trading desks.

First-party location dataThird-party segmentsDSP passthroughCustom data onboardingAgency trading desk feed
Inventory Environments

Three environments. One unified buy.

Pharmacy & Health Retail

OTC aisles, dispensary waiting areas, and front-of-store. Audiences actively seeking health, wellness, and personal care solutions — with purchase intent already formed before they reach the shelf.

OTCHealth & WellnessPersonal CareVitaminsSkincare

Transit & Commuter Hubs

Train stations, bus terminals, and commuter corridors. Daily repeat exposure to working professionals and urban consumers — the same audience your digital campaigns are chasing, reached without the scroll.

FMCGFinanceInsuranceTechQSR

Supermarket & Convenience

Grocery aisles, checkout zones, and convenience store floors. Shoppers in active purchase mode — basket in hand, decision already in progress. The highest-intent moment in retail media.

Food & BeverageHouseholdSnackingBeveragesCleaning
Pharmacy aisle — high-intent consumer environment

32%

OTC inquiries influenced by in-store audio

20%

uplift in brand recall vs. digital display

4.1×

higher purchase intent at point of sale

91%

of shoppers recall audio heard in-aisle

Agency workflow

From brief to broadcast. Faster than you'd expect.

1

Submit your brief

Share your campaign objectives, target environments, budget, and timeline. We respond with a structured media plan — locations, formats, projected impressions — within 48 hours.

2

Review and approve the plan

Your team reviews the media plan before anything moves. Location selection, scheduling logic, format mix, and compliance pathway are all confirmed upfront. No surprises.

3

Creative clearance and go-live

Audio creative goes through WAVNetwork AOS™ compliance review. Once cleared, campaigns are trafficked, deployed, and confirmed live — with delivery verification from day one.

4

Verified reporting and optimisation

Post-campaign reporting with verified impression data, location performance, and scheduling accuracy. Structured for client decks and media reviews. Insights feed directly into your next buy.

The most underutilised media channel is now on the plan.

Request a media kit or talk to our trading desk. We'll show you the inventory, the data, and the case for adding programmatic audio to your next buy.