Advertising strategy team in a modern agency environment

WAVDesk - Commute. Scroll. Buy.

Reach Filipinos on the train, on their phones, and at the pharmacy counter. WAVDesk puts exclusive transit and in-store audio in the same programmatic plan as your mobile and social buy.

Why Digital Advertisers buy WAVDesk

WAVDesk reaches all Four in one plan: the Philippine layer your DSP can't reach.

All Four are live today: the commute at the landport terminal and on the train, the scroll on 272 Philippine phone apps and sites, and the buy at your local Drug Store.

Brand reach and audience engagement

The commute — Landport and Train

WAVDesk reaches Filipino commuters at the one moment they’re guaranteed to listen. Long dwell time. Low distraction. Inventory your DSP can’t touch.

The scroll — 272 Philippine apps and sites

272 Philippine apps and sites. Local inventory your global DSP can’t see. Publishers who know Filipino audiences, not just their cookies.

The buy — Your local Drug Store

WAVDesk is live the Philippines’ largest pharmacy chain, so your brand message plays in-store as consumers make purchase decisions. It’s in-aisle reach no other programmatic platform offers.

One plan. Zero duplication.

A Filipino consumer moves through three key moments each day: the commute, the scroll, and the store. WAVDesk plans across all three as a single campaign, with sequencing, frequency capping, and unified reporting, so you don’t need three vendors to manage or three reports to reconcile.

Ad Formats

Six formats. One brief.

01

Landport Terminal Audio

Audio throughout the country's main landport, plus the terminal LED wall. Long dwell times while travelers wait for buses to Cavite, Batangas and the provinces.

02

LED Walls

Video and display ads across four large LED screens at Entrance 2, between Gates 1 to 4, and at the LRT-1 link. Maximum visual presence at the Philippines' busiest terminal.

03

Sampling Booth at the Landport Terminal

A branded booth on the Landport terminal floor where your brand puts its product directly into the hands of travellers. The only WAVDesk format that turns a media buy into a physical brand experience.

04

Train Audio

Audio inside every train on Metro Manila's EDSA line. Daily, repeat exposure to office workers and students during the morning and evening rush.

05

Retail Pharmacy Audio

Audio in the aisles and at the counter of the country's largest drugstore chain. Shoppers are already in a buying mood for health, wellness and personal care. Your brand plays at the exact moment the buying decision is made.

06

Transit Interstitial

Mobile display, video and audio on the Philippine sites and apps your audience reads, plus social video. It extends the reach of your transit and in-store spots.

Targeting

762targeting options.

Six targeting dimensions. Every option available at the line-item level.

Location

180+

Daypart

48

Day of week

7

Audience segment

320+

Device & OS

120+

Content category

87+
Agency services & workflow

From brief to flight. Full-service, zero surprises.

WAVDesk handles every step — planning, compliance, execution, and reporting — so your team approves the plan and we own the delivery.

01

Media Planning & Brief Response

Submit your brief and receive a structured media plan — locations, formats, scheduling logic, and projected impressions — within 48 hours.

02

Review and Approve the Plan

Your team reviews location selection, scheduling logic, format mix, and compliance pathway before anything moves. No surprises, no hidden line items.

03

Creative Clearance & Go-Live

Audio creative goes through WAVDesk compliance review — pre-cleared for pharmaceutical, FMCG, and regulated categories. Once cleared, campaigns are trafficked, deployed, and confirmed live with delivery verification from day one.

04

Live Monitoring & Verified Reporting

Real-time delivery verification across all active locations. Post-campaign reports include verified impression counts, location-level breakdowns, and compliance confirmation — formatted for agency billing, client decks, and media reviews.

How to buy

Three ways in. Pick the one your team already uses.

For trading desks

Programmatic deal

Buy WAVDesk inventory through our DSP partner with a deal ID. Set your own bids, pacing and caps alongside your other programmatic lines.

For agency planners

Direct insertion order

Send a brief and get a fixed plan with locations, dayparts and projected plays. Sign one IO for every environment.

For brands

Managed campaign

Our team plans, checks creative, trafficks and reports for you. Good for a first test or a single-store-network buy.

Step 1

Brief

Objectives, budget, flight dates and environments.

Step 2

Plan in 48h

Locations, dayparts, formats and projected plays.

Step 3

Creative check

We review audio against FDA and Ad Standards Council requirements.

Step 4

Live

You get confirmation the day your campaign starts.

Step 5

Report

Play logs and delivery against plan, ready for your client deck.

Targeting

What you can control

EnvironmentStore or station clusterRegionDaypartDay of weekPayday weeksFrequency capShare of voiceCompetitor separationCategory exclusionsMobile audience segmentsGeo-radius (mobile)
Specs

Audio creative

Lengths15 or 30 seconds
FileWAV or high-bitrate MP3
LanguageEnglish, Filipino or Taglish
Regulated categoriesInclude your FDA approval or ASC reference number
DeadlineFinal audio 3 working days before launch
What planners ask first

Common questions

01

Can I buy just one environment?

Yes. Many brands start with Lanport, Drug Stores, or Train , then add the other touchpoints once they see the report.

02

What does it cost?

Pricing depends on environment, daypart and flight length. Request the media kit for the 2026 rate card, or send a brief with your budget and we'll plan to it.

03

How fast can a campaign go live?

You get a plan within 48 hours of your brief. Once you approve it and send final audio, most campaigns go live within a week.

04

Can you run pharmaceutical and health ads?

Yes. We check every spot against FDA and Ad Standards Council requirements before it airs, and ask for your approval reference number for regulated products.

05

How do I know my spot actually played?

Every play is logged with the location, date and time. The log is part of your report.

06

Where is the inventory?

Drug stores are nationwide. Trains and Landport are in Metro Manila. Open web and social can target the whole Philippines or specific areas.

WAVDesk

Built for the last metre. Most programmatic ends at a click. WAVDesk ends inside the store, where the purchase happens.

Request a media kit or talk to our WAVDesk. We'll show you the inventory, the data, and the case for adding programmatic audio to your next buy.

WAVHub

Your DSP Stops at the Screen. We Don't. WAVDesk carries your message into the store, where the purchase happens.

Platform

  • WAVDesk — Programmatic Audio Advertising
  • WAVFlow6 NXT — Play the Room
  • WAVMerlaud — Compliance Technology

Find Us

  • 118 Ulat
    Silang, Cavite 4118
    Philippines
  • Mon: 10:00 AM – 12:00 AM

    Tue – Fri: 10:00 AM – 5:00 PM

    Serving the Philippines

  • inquire@wav.global

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